Uncovering the Mystery: The Reason Why Target Refuses to Sell Quilted Northern

Target is one of the largest and most popular retail chains in the United States, with over 1,900 stores nationwide. Known for its vast selection of products at affordable prices, it may come as a surprise that Target does not carry a beloved household item – Quilted Northern toilet paper. This may lead many loyal customers to wonder: Why doesn’t Target sell Quilted Northern? In this article, we will delve into the reasons behind this curious absence and explore possible solutions for avid fans of this ultra-plush brand. Get ready to uncover the truth behind Target’s surprising decision and discover what options are available for those in need of premium bathroom tissue.

Target is a popular retail store that offers a wide range of products to its customers. From household essentials to clothing and electronics, Target has become a one-stop shop for many people. However, one product that you may not find on the shelves of Target is Quilted Northern toilet paper.

Why Target Doesn’t Sell Quilted Northern:

There are several reasons as to why Target does not carry Quilted Northern in its stores. First and foremost, it all comes down to supply and demand. Target puts a great deal of effort into analyzing their sales data and customer preferences. This helps them determine which products are in high demand and should be stocked in their stores. As much as they would like to cater to everyone’s needs, sometimes certain products do not make the cut.

Another reason for this is the exclusivity agreements between retailers and manufacturers. In the case of Quilted Northern, they may have an agreement with other major retailers such as Walmart or Costco which prevents them from selling their product at Target.

The Cost Factor:

Selling products at competitive prices is crucial for any retailer, especially in today’s market where customers are constantly looking for the best deals. While Quilted Northern is known for its quality and softness, it also comes with a higher price tag compared to other toilet paper brands on the market.

Target may have decided not to sell Quilted Northern because they believed it would not be profitable due to its higher cost. Instead, they might have opted for more budget-friendly options that cater to the majority of their customers’ needs.


As mentioned earlier, Target conducts thorough market research before deciding which products to stock in their stores. They have likely found that there are plenty of other toilet paper brands available that offer similar quality at a lower cost. Some popular alternative brands include Charmin, Cottonelle, and Scott. These brands are widely available and may have been deemed as more appealing to Target’s customer base.

Consumer Preferences:

While Quilted Northern may have a loyal customer base, there are also consumers who prefer other brands. Whether it’s due to personal preference or cost, Target must cater to the majority of their customers’ needs and purchasing habits. It is unlikely that a retailer would risk losing customers by stocking a product that has not been consistently in demand.

Storage and Inventory Management:

Target is known for having large stores with wide aisles, making it easy for customers to navigate their way through the store. However, this also means they have limited storage space and must carefully manage their inventory. Stocking Quilted Northern in their stores would require additional storage space that may not be readily available. This can also lead to potential issues with inventory management and stock rotation.

Alternative Options:

Just because Quilted Northern is not available in physical Target stores does not mean that customers cannot purchase it from Target at all. Target offers online shopping which gives customers access to products that may not be available in-store. Customers can easily search for Quilted Northern on the Target website and have it delivered straight to their doorstep.

There are several possible reasons as to why Target does not currently sell Quilted Northern in their stores. Factors such as supply and demand, cost, competition, consumer preferences, storage space, and inventory management may all play a role in this decision. However, customers can still purchase Quilted Northern through Target’s online shopping experience if they prefer this particular brand of toilet paper.

The popularity of Quilted Northern

Quilted Northern is a brand of toilet paper that has gained massive popularity among consumers over the years. It is known for its softness, absorbency, and strength, making it a top choice for many households. The brand offers a range of options from regular to ultra plush, ensuring that there is something for everyone’s needs.

One factor that has contributed to the popularity of Quilted Northern is its unique quilty texture. Unlike other brands that offer plain, flat sheets, Quilted Northern has a quilted design with raised pockets that increase absorbency and provide a more comfortable experience. This distinct feature has made it stand out in the market and attract loyal customers.

Moreover, Quilted Northern is also well-known for its durability. Many users have reported that the toilet paper lasts longer than other brands, making it an economical option in the long run. This can be attributed to the high-quality materials used in its production, ensuring that each sheet remains thick and strong even after multiple uses.

Additionally, Quilted Northern offers a hypoallergenic option for those with sensitive skin or allergies. The product is free from harsh chemicals and fragrances, making it gentle on the skin while still providing effective cleaning. This has made it a popular choice among families with children or individuals who have skin sensitivities.

Another factor contributing to Quilted Northern’s popularity is its environmentally friendly approach. The brand has implemented sustainable practices in its production process and uses biodegradable materials in its packaging. This appeals to eco-conscious consumers who are actively seeking products that align with their values.

Why Doesn’t Target sell Quilted Northern?

Despite being one of the leading brands in the market, there may be instances where you won’t find Quilted Northern at your local Target store. This could be puzzling for some consumers who are used to finding their favorite brand at Target consistently.

The most likely reason for this is the exclusivity of distribution rights. Retailers often negotiate exclusive distribution deals with manufacturers, giving them the sole rights to sell a particular product. In this case, Target may not have an agreement with the parent company of Quilted Northern, which limits their ability to sell the product.

Another reason could be shelf space. Target may have limited shelf space for toilet paper products and has selected other brands that they believe will generate higher profits. This decision is usually based on sales data and consumer demand, and Quilted Northern may not have met their criteria for shelf placement.

Furthermore, Target may have faced supply chain challenges or disruptions causing a shortage of Quilted Northern in their warehouses and stores. This could be due to various reasons such as production issues or shipping delays. Until these issues are resolved, Target may not be able to stock Quilted Northern in their stores.

It is also possible that Target has chosen not to carry Quilted Northern due to competitive reasons. They may have conducted market research and found that other brands offer a better value proposition for their customers. This can be a result of factors such as pricing, packaging, or promotional offers.

The benefits of purchasing Quilted Northern

There are several benefits to purchasing Quilted Northern toilet paper that sets it apart from other brands in the market. One major advantage is its superior softness, making it gentle on the skin and providing a comfortable experience during each use. The quilty texture adds an extra layer of cushioning that makes it feel like a luxurious product without breaking the bank.

The absorbency of Quilted Northern is also commendable. Many users report that it holds up well compared to other brands and requires fewer sheets for effective cleaning. This not only saves time but also reduces waste, making it an environmentally friendly choice.

Moreover, Quilted Northern is a budget-friendly option in the long run. Due to its durability, customers do not have to use as much product as they would with other brands, ultimately reducing the frequency of purchase. This makes it a cost-effective choice for households looking to save on their monthly expenses.

Quilted Northern also offers a variety of options to cater to different preferences and needs. Their range includes regular, ultra-plush, and hypoallergenic versions, ensuring that there is something for everyone. This makes it a versatile brand that can accommodate various consumer needs and preferences.

Additionally, purchasing Quilted Northern supports sustainable practices. The brand has implemented eco-friendly measures in their production process and uses biodegradable packaging, reducing the environmental impact of their products. By choosing Quilted Northern, consumers can contribute to making a positive impact on the planet.

Quilted Northern is a well-known brand that has gained popularity due to its distinctive qualities such as softness, absorbency, durability, and sustainability. However, its availability at Target stores may vary depending on exclusive distribution rights or other competitive reasons.

Despite this limitation in certain retail stores, Quilted Northern continues to be a top choice for many households

1) Why doesn’t Target sell Quilted Northern?
Target may not currently stock Quilted Northern due to a variety of factors such as supply and demand, sales performance, and contract negotiations with the manufacturer.

2) Can I request Target to start selling Quilted Northern?
Yes, as a consumer, you can submit a product request to Target. However, there is no guarantee that it will be added to their inventory.

3) Is there an alternative brand of toilet paper that Target offers?
Target carries a wide selection of toilet paper brands like Cottonelle, Charmin, and Scott. You can explore these options or purchase Quilted Northern from other retailers.

4) When will Target restock Quilted Northern?
Unfortunately, we cannot provide an exact date for when Target will restock Quilted Northern. We suggest checking their website or visiting your local store frequently for updates.

5) Can I place a special order for Quilted Northern at Target?
Target does not currently offer special orders for specific products. However, you may be able to find Quilted Northern through their online marketplace or by contacting the manufacturer directly.

6) Are there any plans for Target to start carrying Quilted Northern in the future?
We cannot confirm any future plans of Target to add Quilted Northern to their inventory. However, we recommend keeping an eye on their website and social media for any announcements or changes in their product offerings.

In conclusion, the decision for Target not to sell Quilted Northern can be attributed to several factors. Despite being a popular and high-quality brand, it seems that the high cost of production may make it difficult for Target to offer competitive prices to their customers. Moreover, the company’s focus on promoting environmentally-friendly products may also play a role in their decision not to sell traditional toilet paper brands like Quilted Northern.

Additionally, the exclusive partnership between Quilted Northern and Walmart may prevent other retailers from carrying the brand. This can be seen as a strategy for Walmart to increase their market share in the toilet paper industry.

However, whatever the reasons may be, it is clear that Target is catering to a specific demographic and market by offering alternative brands that align with their values and marketing strategy. This decision may disappoint some customers who are loyal to Quilted Northern, but it also reveals Target’s commitment to understanding and meeting the needs of their target market.

Ultimately, the lack of Quilted Northern at Target highlights the fierce competition in the retail industry and how companies must continuously adapt and strategize in order to stay relevant and successful. While it may seem inconvenient for customers who prefer this specific brand, it presents them with an opportunity to explore and try out alternative options available

Author Profile

Jill Nammar
My name is Jill but everyone calls me Jilly. I design original cross stitch patterns inspired by vintage French and flowers. Roses are my muse.
I hope you have a cozy time stitching my patterns. Put the kettle on, relax and create a heartwarming piece of hand-embroidered art. Personalize your home and turn up the soulful charm with soulful stitchery.

My goal is to provide you with pretty patterns that promote peaceful stitching. My wish is for you to discover the gentle beauty of hand-embroidery.My patterns have been featured around the web and in Homespun Magazine and Boston Magazine. I find my bliss in cross stitch.

From 2024, I have embarked on a new venture—writing an informative blog on the “Embroidery and Cross-Stitch” niche. This blog is an extension of my passion, where I share detailed posts and respond to queries related to embroidery and cross-stitching.

The blog covers a wide range of topics from beginner tips, pattern creation, historical insights, and the therapeutic benefits of stitching. My goal is to build a community where enthusiasts can learn, share, and grow in their embroidery skills, ensuring everyone can find their own bliss in cross-stitch just as I did.

Thank you to all my customers and readers who have supported Sew French. Your kind emails, photos of completed patterns, and continual encouragement fuel my dedication to this beautiful craft. Join me in stitching a world of beauty and peace, one pattern at a time.